This is a double standard common in the tech press. Compare (from the same article): wireless charging, a feature that Nokia isn’t the first to offer, but one

This is a double standard common in the tech press. Compare (from the same article): wireless charging, a feature that Nokia isn’t the first to offer, but one that could now be ready for prime time "Innovative" isn't an objective property of a company, it's a facet of the narrative journalists choose to weave around the current trends.