> In 2010, everyone complained that Adobe was ripping their users off charging them every month for software which basically doesn’t change (which was and is co

> In 2010, everyone complained that Adobe was ripping their users off charging them every month for software which basically doesn’t change (which was and is correct). I don't know if this is strictly true. Photoshop between 2010 and 2025 has substantially changed. Also, in 2010, the Master Collection was $2600 ($3800 in today's dollars). And an upgrade was something like $800. In the long run users may pay a bit more, but I think it's fair to say that making the costs really easier to ingest does create a lot of growth in the same way that financing increases car sales.