3 ms·

>Monopolies will kill you. So when is it gonna kill Google?

svelle 1y ago
Or Microsoft. For all I know it primarily kills competition...
alexey-salmin 1y ago
Not an OP, but I think the search monopoly is likely to end within the next 10 years. There were fundamental reasons that kept it alive and all of them are becoming irrelevant at various speeds. Not that it must kill Google, they can still pivot and e.g. Google Cloud is already non-negligible in their revenue structure. But I'm relatively confident that search/ads duo won't be their main earner anymore just like Windows is not the main earner of Microsoft.
- FirmwareBurner 1y ago
  >Not an OP, but I think the [...] monopoly is likely to end within the next 10 years. People have been saying the same about Microsoft for 20+ years. Now it's again, the most valuable company in the world. At what point do people admit they're just bad at predicting the future?
  - alexey-salmin 1y ago
    Well Microsoft did lose their Windows monopoly, didn't they? I predict the same with Google and Google Search.
    - FirmwareBurner 1y ago
      Well damn, you got me there, I should have been more specific, that's on me.
greg_V 1y ago
Google is already killing itself. The search experience has been getting steadily worse and worse on one end, but on the other, they're slowly strangling the incentives that were offered to publishers (ranking, traffic & monetization) to develop content for the "open web as dominated by Google". Now, everyone who's running a website for a living is doing platform-native content for traffic and pairing it up with a newsletter-backed website or straight up investing in brand advertising campaigns to have access to their own audiences still, without relying on Google to deliver them. My guess is that we're in for the second wave of Big Aggregators, but it's tough to say what the technological twist behind it will be, so it's not just a reddit 2.0.
acchow 1y ago
Google has a monopoly in search. But it expanded to many other markets with plenty of competition. It will continue to thrive in those markets

Or Microsoft. For all I know it primarily kills competition...

Not an OP, but I think the search monopoly is likely to end within the next 10 years. There were fundamental reasons that kept it alive and all of them are becoming irrelevant at various speeds. Not that it must kill Google, they can still pivot and e.g. Google Cloud is already non-negligible in their revenue structure. But I'm relatively confident that search/ads duo won't be their main earner anymore just like Windows is not the main earner of Microsoft.

FirmwareBurner 1y ago
>Not an OP, but I think the [...] monopoly is likely to end within the next 10 years. People have been saying the same about Microsoft for 20+ years. Now it's again, the most valuable company in the world. At what point do people admit they're just bad at predicting the future?
- alexey-salmin 1y ago
  Well Microsoft did lose their Windows monopoly, didn't they? I predict the same with Google and Google Search.
  - FirmwareBurner 1y ago
    Well damn, you got me there, I should have been more specific, that's on me.

greg_V 1y ago

Google is already killing itself. The search experience has been getting steadily worse and worse on one end, but on the other, they're slowly strangling the incentives that were offered to publishers (ranking, traffic & monetization) to develop content for the "open web as dominated by Google". Now, everyone who's running a website for a living is doing platform-native content for traffic and pairing it up with a newsletter-backed website or straight up investing in brand advertising campaigns to have access to their own audiences still, without relying on Google to deliver them. My guess is that we're in for the second wave of Big Aggregators, but it's tough to say what the technological twist behind it will be, so it's not just a reddit 2.0.

acchow 1y ago

Google has a monopoly in search. But it expanded to many other markets with plenty of competition. It will continue to thrive in those markets