Lying isn't that risky as companies can just dissolve themselves and then a different brand can pop up having bought/transferred the whole shebang from the prev

Lying isn't that risky as companies can just dissolve themselves and then a different brand can pop up having bought/transferred the whole shebang from the previous one. It's a different matter if a lot of effort has been put into making a well known long lasting brand - then there certainly is the risk of damaging the brand. However, damage to brands only really happens when consumers have access to accurate information which the company will obviously try to conceal.