I remember the Amazon rollout. The pitch was order a book from anywhere and get a biggest selection of books and price. Small book stores were getting eaten u

I remember the Amazon rollout. The pitch was order a book from anywhere and get a biggest selection of books and price. Small book stores were getting eaten up by Chapters letting you read the entire book. Amazon's secret sauce was accessable affiliate marketing. They had and probably still have the biggest affiliate program and at first the only game on town. Food/coffee came later when the in person business was declining.