Just proves my pet opinion that English apostrophe rules are all universally wrong and confusing. It's and its are backwards. The latter breaks the possessive

Just proves my pet opinion that English apostrophe rules are all universally wrong and confusing. It's and its are backwards. The latter breaks the possessive s rule. Speaking of, the possessive s should _always_ be added, no reason to sometimes omit it if the name ends in an s. Ass backwards, all of it.