Lots of irrelevant mental gymnastics on the ethics of it. In terms of the idea of emergent behavior, I think this is well understood that companies have this ki

Lots of irrelevant mental gymnastics on the ethics of it. In terms of the idea of emergent behavior, I think this is well understood that companies have this kind of personality. Emergent behavior is also the cornerstone of the invisible hand. This also extends to things like social networks. For example I think that Twitter the entity convinced Elon Musk to purchase it (so it could evolve as an entity outside of previous constraints it had, see also Wintermute), and doing so was an emergent action.