They've got the talent (and almost 10x the headcount), it's the organizational architecture and perverse incentives that would (and do) prevent them from buildi

They've got the talent (and almost 10x the headcount), it's the organizational architecture and perverse incentives that would (and do) prevent them from building it. It wasn't a lack of talent that caused a team to decide to put "Microsoft Rewards" ads that look like phishing scams on start menus and in notifications. Instead, some PM got a bonus or promotion for making and increasing usage of this awful product, degrading the user experience and siphoning off a tiny amount of money. A different organization would have had the ability to realize that's a terrible "feature" to add to the OS.