They do that to match your device ID or cookies with their customer records. Since cookies don't last long they prefer to have you do that every month. More de

They do that to match your device ID or cookies with their customer records. Since cookies don't last long they prefer to have you do that every month. More details here: https://hightouch.com/blog/what-is-identity-resolution https://hightouch.com/blog/what-is-identity-resolution