Yes, the fact that there are so many Kickstarter backers who think they've "ordered" a watch is completely intentional, and is really the main reason behind Kic

Yes, the fact that there are so many Kickstarter backers who think they've "ordered" a watch is completely intentional, and is really the main reason behind Kickstarter's success. This group of underinformed consumers is the engine behind Kickstarter, and is a great boon for the successful projects, at a cost to the people who unwittingly back failed projects.