> blog author didn't disclose that his opinion piece is directly tied to the business model of his startup You mean other than stating in the "About" section o

> blog author didn't disclose that his opinion piece is directly tied to the business model of his startup You mean other than stating in the "About" section of his *blog*? You seem to be confusing blogging "standards" with conflict of interest disclosures for research publications and see a problem with founders being subjective by actually having an overlap in their beliefs and their companies.