Kickstarter backers should fund a project with the understanding they are trying to encourage people to do cool things, and that their is better than even chanc

Kickstarter backers should fund a project with the understanding they are trying to encourage people to do cool things, and that their is better than even chance nothing whatsoever will come of the project. Then, the rare time that something gets delivered - it is a pleasant surprise. Maybe that's how people should approach Kickstarted, but that's certainly not how the majority of Kickstarters projects are presented to their backers. Almost every funding level I've seen for any project on Kickstarter says, "If you give $X and we reach the funding goal, you get Y. If you give $X and we don't reach the funding goal, you get $X back." None of them say, "If you give $X and we reach the funding goal, you might get Y if it turns out we can come up with a business plan that fits the amount of money raised." I agree that Kickstarter isn't Amazon, but they (and the project creators) do a generally piss poor job of making sure the customers (backers) understand that going into the project.