How is it misleading? It's called a pledge, not a purchase. From the page: How do I pledge? (It doesn't say: How do I buy?) You pledge because you'd like to s

How is it misleading? It's called a pledge, not a purchase. From the page: How do I pledge? (It doesn't say: How do I buy?) You pledge because you'd like to see the project exist, not because you need a watch. It just so happens that if you pledged enough, they would also send you a watch. I personally never look at the deadlines for Kickstarter projects - they are at best estimates. I don't know when my Pebble will arrive, but I know that it will eventually. All of this hype is way overblown. We're not talking Duke Nukem Forever here.