They've got a hell of a dataset and lot of users/partners that push sample data to them all the time. Even if they lose some of those because people don't want

They've got a hell of a dataset and lot of users/partners that push sample data to them all the time. Even if they lose some of those because people don't want to deal with GOOG its still huge information source that they will probably be able to put to better use than most anyone else.