The KSO-enabled LCD tablets are following the same playbook as KSO-enabled e-Ink devices. Just as you can opt-out of e-Ink, you will be able to opt-out of LCD.

The KSO-enabled LCD tablets are following the same playbook as KSO-enabled e-Ink devices. Just as you can opt-out of e-Ink, you will be able to opt-out of LCD. The difference is we've found the vast majority of customers don't value opt-out, and so the option will be less prominent than before (in MYK or by calling CS). Remember, the principle is to be the best tablet at any price -- so you will be able to protect your "privacy" for less than $200. I put "privacy" in quotes because the ads don't actually track you or your usage. Doing so is the wrong thing and would jeopardize people using the tablets. The ads simply show up on the lockscreen and we record impressions. It's a pretty interesting ad product, and Amazon has put a lot of steps in place to protect customers.