Just a thought -- there's lots of little packaging innovations that, collectively, make commodity products better to use. Ketchup bottles: store upside down, w

Just a thought -- there's lots of little packaging innovations that, collectively, make commodity products better to use. Ketchup bottles: store upside down, wide mouth Toothpaste: flat tops you can store vertically Toothbrushes: grips, padding, strips, etc. Even slicing bread is a huge innovation [how annoying is it to make a sandwich otherwise?].