I suppose that depends on whether or not he did it to get a huge pay day or if he just did it because he genuinely thought it was a cool way to try to encourage

I suppose that depends on whether or not he did it to get a huge pay day or if he just did it because he genuinely thought it was a cool way to try to encourage energy efficiency (but didn't make bank off that backing). Selling out isn't the same thing as not always picking the right thing.