One small trick that would greatly improve headlines of this sort: a number. Compare how these two possible headlines affect you: - Three Scientists Call for B

One small trick that would greatly improve headlines of this sort: a number. Compare how these two possible headlines affect you: - Three Scientists Call for Ban on Social Media and Smartphones Before Age 13 - Thousands of Scientists Call for Ban on Social Media and Smartphones Before Age 13 In this case, it's 3.