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Fujifilm was able to make a massive comeback with a big pivot towards chemical. They're the best at making anything film-related, including a lot of stuff the p
by camillomiller 1y ago
Fujifilm was able to make a massive comeback with a big pivot towards chemical. They're the best at making anything film-related, including a lot of stuff the pharma industry needs.
The camera division is extremely profitable due to the Instax golden goose: great marketing, stellar margins both on the cameras and the consumables.
- hoytschermerhrn 1y agoSomewhat surprisingly, they’ve also successfully diversified into high-end skincare, applying their chemical expertise to moisturizer forumulations and whatnot.
- hinkley 1y agoFilm chemistry involves a lot of emulsions does it not?
- hoytschermerhrn 1y agoYes, exactly. Apparently the chemistry for film emulsion is very similar to what’s needed for skin applications. I think a lot of companies would not be so forward-thinking, so I give them a lot of credit here.
- porphyra 1y agoFujifilm's digital cameras are also doing great these days in a somewhat surprising comeback.
- i_am_proteus 1y agoPerhaps not so surprising: Fuji was producing excellent film cameras and lenses in the 1980s and 1990s, whereas Kodak was not.
- RandallBrown 1y agoKodak already spun off its chemical company. They seem to be doing pretty well. https://en.wikipedia.org/wiki/Eastman_Chemical_Company https://en.wikipedia.org/wiki/Eastman_Chemical_Company