The problem was that they were fundamentally a chemical and imaging company, not a consumer electronics company. That would have been a hard shift. When they tr

The problem was that they were fundamentally a chemical and imaging company, not a consumer electronics company. That would have been a hard shift. When they tried to do consumer electronics, it was crap. Now, if they had merged with an actual consumer electronics company (see: Sony buying Konica) they might have done better.