A few things... 1) Pretty much everything is up significantly across the last 2 days on ECB news [1]. 2) Anecdotally, traders love to speculate on pretty tenu

A few things... 1) Pretty much everything is up significantly across the last 2 days on ECB news [1]. 2) Anecdotally, traders love to speculate on pretty tenuous associations. "Oh, there's a story about X in the news? Who else makes X? I better buy some." 3) GOOG closed at a new high yesterday. There are surely plenty of traders seeing that as confirmation of a breakout and piling in today. Amazon's announcement is part of the move, but I'd wager it's a small one. 1: http://online.wsj.com/article/SB10000872396390444273704577635122724449562.html?mod=googlenews_wsj http://online.wsj.com/article/SB1000087239639044427370457763...