Well, it's probably not $1 and also not $1,000,000,000 right? The point is that people should run the numbers. If they are close enough, sure, go with your gut

Well, it's probably not $1 and also not $1,000,000,000 right? The point is that people should run the numbers. If they are close enough, sure, go with your gut preference, but if they are way different than you expected, maybe give it a little extra consideration. A lot of people point out these intangibles to give themselves licensed to not run the numbers, and just assume what they want to be true is true, and I'm sorry, but the argument ("intangible, hard to measure benefits exist" and yes they do) just doesn't support a conclusion that strong.