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I ordered the Kindle Fire HD 32gig yesterday. I am considering cancelling it due to the ads for one major reason, battery life, and other reasons. I don't wan

I ordered the Kindle Fire HD 32gig yesterday. I am considering cancelling it due to the ads for one major reason, battery life, and other reasons. I don't want anything displayed when I lock it. I want it off. I also don't want anything displayed when I turn it on, I want instant access to my stuff. I'm not a fan of Apple products, but I know the iPad is good for $600 (32gig version), so I feel like the price differential is somewhat reduced by ads, and I'm still taking on the risk of ending up with something like the original fire. ($240 difference) I wish Amazon had shown a price to remove the ads along with the release and also showed an exact demo of how they work. When they said customers are buying the best tablet, they really aren't if it has ads. Rather I am buying a lower end, ad supported tablet. From a marketing perspective, they signal low quality, rather than high quality to the customer.

alecdibble 14y ago
You are making a lot of assumptions about how Amazon implemented ads. I would be VERY surprised if they kept the screen on after locking just to display an ad, especially when battery life is such an important metric for tablets. Also, many other comments (and people I know) have indicated that the ad experience on the Kindle is "nice" because the ads are usually actually coupons. If the ads on the Fire turned out to be Amazon Deals, that could be a handy feature.
- wtvanhest 14y ago
  From Amazon.com "Your offers display on the lock screen and lower left hand corner of the home screen, they don't interrupt use of the device." If they are displaying on the lock screen, how else would it work? I admit I am making an assumption, but I can't think of another way it would work.
  - chc 14y ago
    It doesn't seem unreasonable to assume the lock screen is only shown shortly after locking and right before waking up, like every other tablet. (And for the e-ink Kindles, it doesn't seem like much of an issue. E-ink devices already all use screensavers AFAIK and still get months of battery life.)
    - daeken 14y ago
      E-ink displays only use power when updating, so screen savers are free.
  - WayneDB 14y ago
    They do interrupt a certain amount of my bandwidth, which they must use to download the ads.

alecdibble 14y ago

You are making a lot of assumptions about how Amazon implemented ads. I would be VERY surprised if they kept the screen on after locking just to display an ad, especially when battery life is such an important metric for tablets. Also, many other comments (and people I know) have indicated that the ad experience on the Kindle is "nice" because the ads are usually actually coupons. If the ads on the Fire turned out to be Amazon Deals, that could be a handy feature.

wtvanhest 14y ago
From Amazon.com "Your offers display on the lock screen and lower left hand corner of the home screen, they don't interrupt use of the device." If they are displaying on the lock screen, how else would it work? I admit I am making an assumption, but I can't think of another way it would work.
- chc 14y ago
  It doesn't seem unreasonable to assume the lock screen is only shown shortly after locking and right before waking up, like every other tablet. (And for the e-ink Kindles, it doesn't seem like much of an issue. E-ink devices already all use screensavers AFAIK and still get months of battery life.)
  - daeken 14y ago
    E-ink displays only use power when updating, so screen savers are free.
- WayneDB 14y ago
  They do interrupt a certain amount of my bandwidth, which they must use to download the ads.