Current social media have basically found the "bliss point" of online engagement to generate revenue and keep the eyes attached. These companies found a way to

Current social media have basically found the "bliss point" of online engagement to generate revenue and keep the eyes attached. These companies found a way to keep people hooked, and strong emotions seem to be a major tool. It really isn't a choice. It is very accessible. Many friends are on social networks and you slowly get sucked into shorts. Then, it becomes an addiction as your brain crave the dopamine hits. Similar to what Howard Moskowitz did with food.