- The shorter the domain, the easier to advertise it on radio and TV and less likely people spell it wrong ending up at the wrong place - such as a squatted or

- The shorter the domain, the easier to advertise it on radio and TV and less likely people spell it wrong ending up at the wrong place - such as a squatted or watering hole domain. - Shorter is easier to remember. - Shorter is easier to type on a cell phone. - Shorter is easier to type when inebriated - not always a good thing.