Although I agree with your premise of killing secondary and failed "software" I think that a lot of these stems from poor UX. Your five button screen example s

Although I agree with your premise of killing secondary and failed "software" I think that a lot of these stems from poor UX. Your five button screen example speaks to that. Why are there five buttons? Who decided that? The reality is that it probably could have had the same functionality with 3 or 2 buttons and been easier to use but we always want to add more, not remove, "stuff". The reality is that we create software for ourselves and then expect clients to "get it". Dogfooding is great but it doesn't mean that its "right" for potential clients. Just look at 37 Signals. They hit the nail on the head, but I would consider them the exception. Most software I've used over the years was clearly influenced by devs, manyt times to its detriment.