Also for monetizing AI Search. Google has already seen most users [0] directly use AI search instead of clicking into a website. It is fairly straightforward

Also for monetizing AI Search. Google has already seen most users [0] directly use AI search instead of clicking into a website. It is fairly straightforward for an organization to start pushing recommended sites from an AI-driven search, and with even less pushback as most users simply assume the AI search is always true [0]. This also would mean Perplexity could differentiate from OpenAI or Anthropic as a business by being able to build a strong B2C play whereas the former have concentrated on Enterprise B2B. [0] - https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/ https://www.pewresearch.org/short-reads/2025/07/22/google-us...