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Have to if you want to scale the business, if you are a sole trader doing small gigs it's probably very achievable to only use local groups. If you rely on peop
by piva00 1y ago
Have to if you want to scale the business, if you are a sole trader doing small gigs it's probably very achievable to only use local groups. If you rely on people searching for "plumbers in <X> city" while running a small business with some 5-10 folks I don't think you'd get enough work.
- bryanlarsen 1y agoYou don't want to use a plumber that has scaled their business. That means that they're sending out a new hire to do your plumbing rather than the plumber that originally built the company's reputation. The best plumbers spend $0 on advertising. They've got enough business through repeat customers and word of mouth to keep their small set of plumbers busy, and they're expanding slowly enough to properly train apprentices and ensure quality.
- ncruces 1y agoAnd, as a customer, you find that plumber how? What about when they tell you they'll be available 2 months from now for a 1 day service?
- bryanlarsen 1y agoYou find the plumber by asking your local network. Neighbors, etc.
- lotsoweiners 1y agoWhen I needed an emergency water heater I asked my boss who manages a few of his rental properties. When I needed a new roof I asked one of Facebook/Reddit/Nextdoor. I’d always favor word of mouth recommendations vs advertising.
- insane_dreamer 1y agoThat's great for already establish plumbers, not for new ones.