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Have to seems like a strong phrase. I found my last plumber and window guy on a facebook neighborhood group. Local ads for general services can be quite expensi
by ch4s3 1y ago
Have to seems like a strong phrase. I found my last plumber and window guy on a facebook neighborhood group. Local ads for general services can be quite expensive, but doing some marketing through local groups only costs your time. I can see how driving business though clicks is attractive, but I'd be surprised if there was no alternative.
- piva00 1y agoHave to if you want to scale the business, if you are a sole trader doing small gigs it's probably very achievable to only use local groups. If you rely on people searching for "plumbers in <X> city" while running a small business with some 5-10 folks I don't think you'd get enough work.
- bryanlarsen 1y agoYou don't want to use a plumber that has scaled their business. That means that they're sending out a new hire to do your plumbing rather than the plumber that originally built the company's reputation. The best plumbers spend $0 on advertising. They've got enough business through repeat customers and word of mouth to keep their small set of plumbers busy, and they're expanding slowly enough to properly train apprentices and ensure quality.
- ncruces 1y agoAnd, as a customer, you find that plumber how? What about when they tell you they'll be available 2 months from now for a 1 day service?
- bryanlarsen 1y agoYou find the plumber by asking your local network. Neighbors, etc.
- lotsoweiners 1y agoWhen I needed an emergency water heater I asked my boss who manages a few of his rental properties. When I needed a new roof I asked one of Facebook/Reddit/Nextdoor. I’d always favor word of mouth recommendations vs advertising.
- insane_dreamer 1y agoThat's great for already establish plumbers, not for new ones.