I think the short answer to this question is "...almost anything, just do it significantly better than anyone has ever done it before." the "almost anything" c

I think the short answer to this question is "...almost anything, just do it significantly better than anyone has ever done it before." the "almost anything" can be something no one has ever done before, or perhaps easier, something that is being done by others, but not well. "Significantly better" is where the magic comes. N.B. starbucks has something called a "short" coffee which is not on the menu (smaller than a tall). I also thought a "half shot" cappuccino was not that uncommon.