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Svpply's numbers have been pretty stuck for a while (http://dl.dropbox.com/u/120/Screenshots/tcr0.png http://dl.dropbox.com/u/120/Screenshots/tcr0.png) and they
by jamiequint 14y ago
Svpply's numbers have been pretty stuck for a while (http://dl.dropbox.com/u/120/Screenshots/tcr0.png http://dl.dropbox.com/u/120/Screenshots/tcr0.png) and they're competing in a market with tons of competitors that were doing better than them, specifically Wanelo (http://dl.dropbox.com/u/120/Screenshots/-~1c.png http://dl.dropbox.com/u/120/Screenshots/-~1c.png) but also Fancy (https://thefancy.com https://thefancy.com).
You have to become huge to create a VC-backable business on the back of other affiliate programs and it didn't look like they were on that path. This was a good move on their part.
- rwhitman 14y agoI would argue that Pinterest was what crushed them
- ericd 14y agoWe should really stop using Compete as evidence for anything. Not only are they frequently an order of magnitude off, they're oftentimes not even directionally correct in their movements. Other than that, your points are valid, especially wrt affiliate based companies.