People tend to think everything is organic. Whereas in reality there are forums and channels dedicated to raiding parties. And that's just the human participant

People tend to think everything is organic. Whereas in reality there are forums and channels dedicated to raiding parties. And that's just the human participants, not including any bot activity or troll farm activity that's coordinated off of public forums. That does not mean that all content is inorganic. In any culture war or wedge issue or agitprop campaign you seed with influencers and rely on amplification by ordinary people. But the influencers frame the debate, decide what the priorities are, etc. It takes time and money to coordinate everyone's opinion on something. The natural tendency is toward entropy and fighting against that requires resources. So when large numbers of people believe the same thing and repeat the same lines that's a candidate for inorganic content. You can then investigate that further and decide whether it's a conlincidence or not. Sometimes there's just a trend that catches on. But people also underestimate how much work and coordination goes into making something catch on. This is a big part of why influencers and advertisers try to avoid the impression that they are paid to pretend to like something and why there are regulations requiring that you disclose paid content. People are easily fooled into thinking it's all just happening naturally and serendipitously.