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More like 300 million: > AOL's former chief marketing officer Jan Brandt estimates that the company spent more than $300 million handing out all those free tr
by musicale 1y ago
More like 300 million:
> AOL's former chief marketing officer Jan Brandt estimates that the company spent more than $300 million handing out all those free trials. The marketing effort allegedly cornered half of the world's CD market.
https://www.smithsonianmag.com/smart-news/aol-cd-rom-collecting-thing-180956902/ https://www.smithsonianmag.com/smart-news/aol-cd-rom-collect...