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This seems like poor timing to announce just prior to the iPhone 5 and later the iPad Mini. An early launch could have given them a bit of traction going into

This seems like poor timing to announce just prior to the iPhone 5 and later the iPad Mini. An early launch could have given them a bit of traction going into the holiday season. ("My friend just got one and now I want one.") Announcing after the new Apple products could have made them top-of-mind around the holidays. But this timing puts them uncomfortably close to what will surely be a much larger Apple news event.

meritt 14y ago
http://live.theverge.com/amazon-kindle-fire-paperwhite-reader-event-live/#/entry/25440/344000 http://live.theverge.com/amazon-kindle-fire-paperwhite-reade... Apple has some serious competition. That's for an 8.9" 1920x1200 tablet, 32GB storage, stereo audio, 4G LTE, mimo dual-antenna wireless, bunch of other features.
- cma 14y ago
  That is even more locked down than Apple...
  - eLobato 14y ago
    XDA developers. Honestly I'd be disappointed with my kindle fire if I hadn't installed the awesome roms that are available on that page. Now I have a cheap as dirt device, capable of playing new gen Android games (https://play.google.com/store/apps/details?id=com.madfingergames.deadtrigger https://play.google.com/store/apps/details?id=com.madfingerg...) with stunning graphics at 60+ fps. Don't even doubt they will be releasing a JB rom for it.
Pkeod 14y ago
You instantly get their products top of mind if you ever use Amazon.com - I think most people who are both Apple and Amazon customers go to Amazon.com more than Apple.com.
- colomon 14y ago
  Just as support, I'm an Apple customer (typing this on a MBP) and I go to amazon.com at least twenty times as often as I go to apple.com. Edited add: I just went to amazon.com, and ironically enough, they don't seem to have updated to reflect the new Kindles.
- chucknelson 14y ago
  Well, yeah, I go to amazon.com to buy everything except an iphone, ipad, or macbook. Not a good comparison.
  - sadga 14y ago
    But you will still see a Kindle ad when you are there.
jcampbell1 14y ago
I think you are wrong about the timing strategy. The Apple events are going to get a ton more press and readers, and Amazon want's to be mentioned in those articles and compared to whatever Apple launches. That isn't possible if they announce after Apple.
DenisM 14y ago
You don't think they would have thought that through, do you?

meritt 14y ago

http://live.theverge.com/amazon-kindle-fire-paperwhite-reader-event-live/#/entry/25440/344000 http://live.theverge.com/amazon-kindle-fire-paperwhite-reade... Apple has some serious competition. That's for an 8.9" 1920x1200 tablet, 32GB storage, stereo audio, 4G LTE, mimo dual-antenna wireless, bunch of other features.

cma 14y ago
That is even more locked down than Apple...
- eLobato 14y ago
  XDA developers. Honestly I'd be disappointed with my kindle fire if I hadn't installed the awesome roms that are available on that page. Now I have a cheap as dirt device, capable of playing new gen Android games (https://play.google.com/store/apps/details?id=com.madfingergames.deadtrigger https://play.google.com/store/apps/details?id=com.madfingerg...) with stunning graphics at 60+ fps. Don't even doubt they will be releasing a JB rom for it.

Pkeod 14y ago

You instantly get their products top of mind if you ever use Amazon.com - I think most people who are both Apple and Amazon customers go to Amazon.com more than Apple.com.

colomon 14y ago
Just as support, I'm an Apple customer (typing this on a MBP) and I go to amazon.com at least twenty times as often as I go to apple.com. Edited add: I just went to amazon.com, and ironically enough, they don't seem to have updated to reflect the new Kindles.
chucknelson 14y ago
Well, yeah, I go to amazon.com to buy everything except an iphone, ipad, or macbook. Not a good comparison.
- sadga 14y ago
  But you will still see a Kindle ad when you are there.

jcampbell1 14y ago

I think you are wrong about the timing strategy. The Apple events are going to get a ton more press and readers, and Amazon want's to be mentioned in those articles and compared to whatever Apple launches. That isn't possible if they announce after Apple.

DenisM 14y ago

You don't think they would have thought that through, do you?