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> Here’s how you know you’re in denial: You use terms like “AI washing”, you think ChatGPT is just a toy and everything built on top of it is “just a wrapper”.

> Here’s how you know you’re in denial: You use terms like “AI washing”, you think ChatGPT is just a toy and everything built on top of it is “just a wrapper”. The author provides lots of words explaining how everyone has the wrong answers but doesn't do much to provide any right answers. > You can’t bolt AI onto SaaS. You have to rebuild around outcomes. To borrow a quote from Blazing Saddles: Not only was it authentic <consulting> gibberish, it expressed a courage little seen in this day and age.

arnon 1y ago
I can't tell everyone how to build their business - but I do actually detail that you need to walk away from the solution you built and revisit the problem you want to solve in an "AI Native" way. That means think of the future without the usual windows-icons / SaaS-seat solution but rather how you built this with agents, a chat interface, etc.
aspenmayer 1y ago
The scene in question: https://www.youtube.com/watch?v=DNC3OciAF3w https://www.youtube.com/watch?v=DNC3OciAF3w I do find their phrasing you quoted somewhat concerning, as it's sort of a loaded question begging. They are using a sort of rhetorical device to narrow the nature of opposition to their concerns as presented in a such way that might seem manipulative to you due to it being persuasive in tone, but perhaps due to the argument/appeal not landing, you find the setup as deployed unconvincing, which I think is part of the nature of your opposition, if I may be so bold as to assume. I don't know how OP would write the same kind of piece without trying to appeal to your intellect and beliefs about AI, but they might not have needed to assume that we don't already agree with them, or that if we disagree that it's for the reasons or in the ways that they say. On the other hand, I think you might be underestimating the explanatory power of TFA, as think pieces like this generally are prospective in their perspective. But on the grasping hand, I think you're onto something here: https://www.kompyte.com/blog/overcoming-sales-objections-storytelling https://www.kompyte.com/blog/overcoming-sales-objections-sto... > Before-after-bridge (BAB). The BAB methodology is another popular framework among sales-converting copywriters. The first two parts of BAB are similar to the "How it started/How it's going" meme. > 1. Start with a "before" snapshot of something or someone in their version of hell. > 2. Quickly go into the ultimate solution for whatever was paining that person -- here is where you add your dramatic flair in BAB. Talk about how much this "after" stage is idyllic, magical, heavenly, etc. > 3. End the story by talking about the "bridge" that linked the before and after stages. That bridge should be your product or service. All things considered, this may be a good post even if it is content marketing for the company they work at, but at least they mention that upfront instead of waiting until the end of the article.
- trentnix 1y ago
  AI schlock
  - aspenmayer 1y ago
    Are you talking about TFA or my comment? I don’t use AI in any capacity in my usage of HN, so I will assume you didn’t mean me. I get subtle AI vibes from TFA myself, and they work for an AI startup, so it wouldn’t surprise me if they did use it.

arnon 1y ago

I can't tell everyone how to build their business - but I do actually detail that you need to walk away from the solution you built and revisit the problem you want to solve in an "AI Native" way. That means think of the future without the usual windows-icons / SaaS-seat solution but rather how you built this with agents, a chat interface, etc.

aspenmayer 1y ago

The scene in question: https://www.youtube.com/watch?v=DNC3OciAF3w https://www.youtube.com/watch?v=DNC3OciAF3w I do find their phrasing you quoted somewhat concerning, as it's sort of a loaded question begging. They are using a sort of rhetorical device to narrow the nature of opposition to their concerns as presented in a such way that might seem manipulative to you due to it being persuasive in tone, but perhaps due to the argument/appeal not landing, you find the setup as deployed unconvincing, which I think is part of the nature of your opposition, if I may be so bold as to assume. I don't know how OP would write the same kind of piece without trying to appeal to your intellect and beliefs about AI, but they might not have needed to assume that we don't already agree with them, or that if we disagree that it's for the reasons or in the ways that they say. On the other hand, I think you might be underestimating the explanatory power of TFA, as think pieces like this generally are prospective in their perspective. But on the grasping hand, I think you're onto something here: https://www.kompyte.com/blog/overcoming-sales-objections-storytelling https://www.kompyte.com/blog/overcoming-sales-objections-sto... > Before-after-bridge (BAB). The BAB methodology is another popular framework among sales-converting copywriters. The first two parts of BAB are similar to the "How it started/How it's going" meme. > 1. Start with a "before" snapshot of something or someone in their version of hell. > 2. Quickly go into the ultimate solution for whatever was paining that person -- here is where you add your dramatic flair in BAB. Talk about how much this "after" stage is idyllic, magical, heavenly, etc. > 3. End the story by talking about the "bridge" that linked the before and after stages. That bridge should be your product or service. All things considered, this may be a good post even if it is content marketing for the company they work at, but at least they mention that upfront instead of waiting until the end of the article.

trentnix 1y ago
AI schlock
- aspenmayer 1y ago
  Are you talking about TFA or my comment? I don’t use AI in any capacity in my usage of HN, so I will assume you didn’t mean me. I get subtle AI vibes from TFA myself, and they work for an AI startup, so it wouldn’t surprise me if they did use it.