Maybe I'm thinking about it too hard, but this seems to imply that the "fun" part of online shopping is somewhere in adding things to your cart, or maybe even t

Maybe I'm thinking about it too hard, but this seems to imply that the "fun" part of online shopping is somewhere in adding things to your cart, or maybe even the act of spending money. But for me the dopamine hit comes from receiving and opening a physical package. Ship me a box of air instead!