You find this surprising? I suggest that if you present something or somebody in a highly idiosyncratic, quirky way, you will attract people who are themselves

You find this surprising? I suggest that if you present something or somebody in a highly idiosyncratic, quirky way, you will attract people who are themselves highly idiosyncratic and quirky. And to the extent that they are emotionally invested in their quirkiness, they will become emotionally attached to this quirky thing you present. I just watched a documentary about Jeff Dowd and a "Lebowski Fest." In a world where people play dress-up over movies, I'm surprised there aren't more cults of personality in software. Now please excuse me, I have to reserve the George Clinton Starchild costume. I'm delivering a keynote at Øredev, and I have to look my best.