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In some cases Google has reduced the organic search results to 7 listings per page. On some of the search results where Google has done that they have also adde
by aaronwall 14y ago
In some cases Google has reduced the organic search results to 7 listings per page. On some of the search results where Google has done that they have also added 3 AdWords ads at the top & the bottom of the organic search results.
The reason the prefer ads in the left column to the right is that is where most the attention goes & most of the clicks go. Ads at the top of the left column of the search results might get a 20% to 30% clickthrough rate (higher than that even on navigational search results...more like 90%+). And ads in the right column are lucky to get even a 1% CTR.