Those of us who are in marketing, publishing, & start ups are not generally an accurate reflection of the general market. We tend to be far more aware of advert

Those of us who are in marketing, publishing, & start ups are not generally an accurate reflection of the general market. We tend to be far more aware of advertising than a typical web user. Most searchers are unable to distinguish the difference between search ads and content. From a number of surveys we did here http://www.seobook.com/consumer-ad-awareness-search-results http://www.seobook.com/consumer-ad-awareness-search-results "Even directly after viewing a search result with 3 ads in it, most users are uncertain of where ads may appear, what color the ads are, and if the search result even had any ads in it!"