4 ms·
Agreed. You wouldn't be the first - Enron's first logo apparently looked like an obscene gesture in Italy even though it was perfectly acceptable in the states
by cobrausn 14y ago
Agreed. You wouldn't be the first - Enron's first logo apparently looked like an obscene gesture in Italy even though it was perfectly acceptable in the states, so they changed it. Also, apparently they were originally called 'Enteron', but that approximated a Greek word referring to the intestines.
So, in short, if your market is global (and it is), try and go with a word that doesn't have any additional connotations in most languages, especially English, which a lot of your target audience will be using as a primary language.
Why not take a page from 'Enteron' and shorten it... 'Tam' or 'Tamp'?
- greengirl512 14y agoThe logo makes it clear that the connotations are no accident...