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I actually investigated this exact thing (phone booths as advertising vectors) a little while ago: https://observablehq.com/@mjbo/sydney-qms-panel-public-teleph
by mbo 1y ago
I actually investigated this exact thing (phone booths as advertising vectors) a little while ago: https://observablehq.com/@mjbo/sydney-qms-panel-public-telephone-pairings https://observablehq.com/@mjbo/sydney-qms-panel-public-telep...
To cut to the chase, I think local councils are really upset that Telstra has the right to put these anywhere they want.
- awesome_dude 1y ago> To cut to the chase, I think local councils are really upset that Telstra has the right to put these anywhere they want. Yes, as per the link I posted (which appears to predate your investigation by a number of years) I personally think that there needs to be a middle ground - Telstra have the real estate they do for the express purpose of providing access to a public phone, and I have no objection to them adding some advertising onto those. I do, however, find it difficult to agree to Telstra using that to justify building a much larger billboard that has little to no purpose relating to access to the public telephone network. Melbourne does not have any advertising on its pay phones now (not that I can think of, but I am going out some time this afternoon and will double check the CBD)
- awesome_dude 1y agoA walk up King Street showed that there were ten public phones, 2 had large screens for advertising integrated into them, 3 had other advertising on them, and the remainder had no advertising at all. King Street isn't a main thoroughfare, just the one I happened to walk up