Professional statistician here. Not that I get to do any of that these days, bar read Significance magazine and get angry occasionally. Looking at the original

Professional statistician here. Not that I get to do any of that these days, bar read Significance magazine and get angry occasionally. Looking at the original blog post, it's marketing copy so there's no point in even reading it. The conclusion is in the headline and the methodology is starting with what you want to say and working back to supporting information. If it was in a more academic setting it would be the equivalent of doing a meta-analysis and p-hacking your way to the pre-defined conclusion you wanted. Applying any kind of rigour to it is pointless but thanks for the effort.