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It would take talent for them to mess up hosting businesses who want to use their TPUs on GCP. But then again even there, their reputation for abandoning produ

It would take talent for them to mess up hosting businesses who want to use their TPUs on GCP. But then again even there, their reputation for abandoning products, lack of customer service, condescension when it came to large enterprises’ “legacy tech” lets Microsoft who is king of hand holding big enterprise and even AWS run rough shod over them. When I was at AWS ProServe, we didn’t even bother coming up with talking points when competing with GCP except to point out how they abandon services. Was it partially FUD? Probably. But it worked.

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JoshuaDavid 1y ago
Google employees collectively have a lot of talent.
- bee_rider 1y ago
  A truly astonishing amount of talent applied to… hosting emails very well, and losing the search battle against SEO spammers.
  - big_hacker 1y ago
    Well, Search had no chance when the sites also make money from Google ads. Google fucked their Search by creating themselves incentives for bounce rate.
serf 1y ago
>It would take talent for them to mess up hosting businesses who want to use their TPUs on GCP. there are few groups as talented at losing a head start as google.
- throwaway2037 1y ago
  DEC, Sun, Intel, Blackberry, Motorola, Nokia: More talented in that area!
rlupi 1y ago
> It would take talent for them to mess up hosting businesses who want to use their TPUs on GCP. > But then again even there, their reputation for abandoning products What are the chances of abandoning TPU-related projects where the company literally invested billions in infrastructure? Zero.
- scarface_74 1y ago
  Enterprise sales and support takes a lot of people skills, hand holding, showing respect for the current state, being willing to deal with and navigate the internal politics of the customer, etc. All things that Google is remarkably bad at.
- thechao 1y ago
  I don't know what scale of "billions" you're talking about; but, Intel blew 1–2 billion on Larrabee. Even worse: Intel blew 5+ billion on mobile pre-iPhone. I remember when that team was shown the door — that's when we had to evaluate the early RGX GPUs as a backstop to try to win Apple's business; the RGX's were turds. Penny-wise pound-foolish.
  - scarface_74 1y ago
    Intel also wasted untold billions trying to compete with Qualcomm building cellular chips with lackluster results and the sold the division to Apple which has spent billions more just to end up with the lackluster C1 in the SE.
  - fc417fc802 1y ago
    Bit of an aside but Larrabee didn't fail. Intel inexplicably abandoned the consumer GPU market but the same tech was successfully sold to enterprise customers in the form of Xeon Phi. Several of the largest supercomputing clusters have used them. https://tomforsyth1000.github.io/blog.wiki.html#%5B%5BWhy%20didn%27t%20Larrabee%20fail%3F%5D%5D https://tomforsyth1000.github.io/blog.wiki.html#%5B%5BWhy%20...

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[deleted]

JoshuaDavid 1y ago

Google employees collectively have a lot of talent.

bee_rider 1y ago
A truly astonishing amount of talent applied to… hosting emails very well, and losing the search battle against SEO spammers.
- big_hacker 1y ago
  Well, Search had no chance when the sites also make money from Google ads. Google fucked their Search by creating themselves incentives for bounce rate.

serf 1y ago

>It would take talent for them to mess up hosting businesses who want to use their TPUs on GCP. there are few groups as talented at losing a head start as google.

throwaway2037 1y ago
DEC, Sun, Intel, Blackberry, Motorola, Nokia: More talented in that area!

rlupi 1y ago

> It would take talent for them to mess up hosting businesses who want to use their TPUs on GCP. > But then again even there, their reputation for abandoning products What are the chances of abandoning TPU-related projects where the company literally invested billions in infrastructure? Zero.

scarface_74 1y ago
Enterprise sales and support takes a lot of people skills, hand holding, showing respect for the current state, being willing to deal with and navigate the internal politics of the customer, etc. All things that Google is remarkably bad at.
thechao 1y ago
I don't know what scale of "billions" you're talking about; but, Intel blew 1–2 billion on Larrabee. Even worse: Intel blew 5+ billion on mobile pre-iPhone. I remember when that team was shown the door — that's when we had to evaluate the early RGX GPUs as a backstop to try to win Apple's business; the RGX's were turds. Penny-wise pound-foolish.
- scarface_74 1y ago
  Intel also wasted untold billions trying to compete with Qualcomm building cellular chips with lackluster results and the sold the division to Apple which has spent billions more just to end up with the lackluster C1 in the SE.
- fc417fc802 1y ago
  Bit of an aside but Larrabee didn't fail. Intel inexplicably abandoned the consumer GPU market but the same tech was successfully sold to enterprise customers in the form of Xeon Phi. Several of the largest supercomputing clusters have used them. https://tomforsyth1000.github.io/blog.wiki.html#%5B%5BWhy%20didn%27t%20Larrabee%20fail%3F%5D%5D https://tomforsyth1000.github.io/blog.wiki.html#%5B%5BWhy%20...