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"Hold Differently" is a gross misrepresentation of the iPhone 4 antenna issue. What actually happened: A full fledged press conference by the CEO himself basic

by coob 14y ago

"Hold Differently" is a gross misrepresentation of the iPhone 4 antenna issue. What actually happened: A full fledged press conference by the CEO himself basically saying: "This happens to all smartphones, we made it worse by marking the spot, we think performance is still acceptable but if you don't, here have a free bumper as it reduces the problem".

moe 14y ago
What actually happened: We did no wrong ... but here have a free bumper And of course this all happened out of pure love and altruism from Apple. Not like it had anything to do with a class action lawsuit or something... http://news.cnet.com/8301-27076_3-57380685-248/settlement-reached-in-iphone-4-antennagate-suit/ http://news.cnet.com/8301-27076_3-57380685-248/settlement-re... Looks like the reality distortion field is still going strong, even post-Steve.
- Cushman 14y ago
  Maybe this is a stupid question, but what does a lawsuit settled in 2012 have to do with an announcement made in 2010?
  - moe 14y ago
    The outcome was predictable when it started. Apple's "full fledged keynote" was a maneuver to deflect PR damage. And obviously they succeeded; Many people know about the keynote but don't know that it was an attempt to pre-empt a lawsuit.
Karunamon 14y ago
here have a free bumper as it reduces the problem That's a huge oversimplification. The free bumpers didn't go out until the outrage level became too much to ignore. And at first, it was ignored, or at the very least handwaved with "stop holding it that way". I very vividly remember the videos on Apple's site which showed signal degradation of competing smartphones when held a certain way.
brudgers 14y ago
However, "Hold Differently" is a close approximation of Apple's initial response (via leaked email). It was only after continued pressure from consumers and in the tech press that Apple acknowledged the issue and took steps to make their customers whole. In Nokia's case, they quickly apologized for something which didn't affect anyone.

by coob 14y ago

moe 14y ago

What actually happened: We did no wrong ... but here have a free bumper And of course this all happened out of pure love and altruism from Apple. Not like it had anything to do with a class action lawsuit or something... http://news.cnet.com/8301-27076_3-57380685-248/settlement-reached-in-iphone-4-antennagate-suit/ http://news.cnet.com/8301-27076_3-57380685-248/settlement-re... Looks like the reality distortion field is still going strong, even post-Steve.

Cushman 14y ago
Maybe this is a stupid question, but what does a lawsuit settled in 2012 have to do with an announcement made in 2010?
- moe 14y ago
  The outcome was predictable when it started. Apple's "full fledged keynote" was a maneuver to deflect PR damage. And obviously they succeeded; Many people know about the keynote but don't know that it was an attempt to pre-empt a lawsuit.

Karunamon 14y ago

here have a free bumper as it reduces the problem That's a huge oversimplification. The free bumpers didn't go out until the outrage level became too much to ignore. And at first, it was ignored, or at the very least handwaved with "stop holding it that way". I very vividly remember the videos on Apple's site which showed signal degradation of competing smartphones when held a certain way.

brudgers 14y ago

However, "Hold Differently" is a close approximation of Apple's initial response (via leaked email). It was only after continued pressure from consumers and in the tech press that Apple acknowledged the issue and took steps to make their customers whole. In Nokia's case, they quickly apologized for something which didn't affect anyone.