If employment is strong, you might add marketing, because maybe you're not doing enough to get the money that is clearly being passed around. If employment is

If employment is strong, you might add marketing, because maybe you're not doing enough to get the money that is clearly being passed around. If employment is weak, you might cut staff yourself, or maybe cut costs elsewhere. You might change your product mix to serve a different set of customers. You could change pricing. No. It is not about feeling better.