Interestingly I'm currently doing a version of that except with top-bottom and bottom-up approach. I.e. like you describe I the younger sales rep on the team a

Interestingly I'm currently doing a version of that except with top-bottom and bottom-up approach. I.e. like you describe I the younger sales rep on the team am going bottom-up after the smallest guys. And my boss, the CEO is going after the top management. We're both selling the same thing but with different argumentation. The idea is that the buzz of excitement will turn into consensus when everyone in the middle sees approval from the top and positive feedback from the bottom.