Yes, that's exactly what he's saying. Though, in his cartoon he makes it clear that this is only OK as a one-time event to correct what Amazon is doing (i.e. s

Yes, that's exactly what he's saying. Though, in his cartoon he makes it clear that this is only OK as a one-time event to correct what Amazon is doing (i.e. selling below cost in an attempt to put competitors out of the market and thus preventing the market from being able to efficiently price eBooks).