Most people with a < $30,000 budget buy a used vehicle. They get a lot more car for the same amount of money. So the market for a cheap new car is pretty sm

Most people with a < $30,000 budget buy a used vehicle. They get a lot more car for the same amount of money. So the market for a cheap new car is pretty small. Which screws up the market for those who have a $10,000 budget for a car. Most of them would likely prefer a 5 year old $20,000 car than a 15 year old $50,000 car, but the market has very few of the former.