> If people were polled what they want to see on social media, few would say things that are inflammatory, upsetting, divisive, etc but those as we know are str

> If people were polled what they want to see on social media, few would say things that are inflammatory, upsetting, divisive, etc but those as we know are strong drivers of engagement. That's because those are two entirely different things. If you polled people and asked them "what causes you to spend more time on social media", then at least some self-aware folks would likely identify conflict, "someone is wrong on the Internet" (https://xkcd.com/386/ https://xkcd.com/386/), etc. That doesn't mean that's "what they want to see on social media", that means that's "what gets them to spend more time on social media".