I had that reaction as well, but consider: clickbait is such because it takes more work (emotional or logical) to reject it than an ad which is merely not relev

I had that reaction as well, but consider: clickbait is such because it takes more work (emotional or logical) to reject it than an ad which is merely not relevant to you. Thus, your (and my) recall of ads is probably biased towards clickbait, and we overestimate its prevalence.